How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Topic: Conversational user interface
Yelp launches AI-powered Assistant to streamline local search and bookings
Yelp’s AI Assistant shifts discovery toward direct booking, increasing competition at conversion.
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
65% of AI chats have no commercial intent, new analysis finds
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.
Yext adds TripAdvisor to listings network, conversational UI for local data updates
Messaging-based updates especially useful for SMBs and local store managers.
Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
SMX West keynote: Google talks about ranking, more in Google Assistant
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
Google Assistant is only an incremental advance over current voice search
High expectations made me want it to do more and be more naturally conversational. That will come.
Google seeks to humanize its brand with new “Google Assistant” female persona
She seeks to be a 'companion' that is 'always there but never in the way.'
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Google Upgrades Conversational Search On Its Mobile Apps
Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making reservations via OpenTable), getting directions as part […]
Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe “temperature” — into the Google search box, and Google […]
Google Brings More “Now” To Search With New Quick Answers
Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and calendar entries, among a few others. The content and capabilities will likely expand over […]
SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the […]
“OK Google” — Hands-Free, Conversational Search Coming From Google
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog post that’s […]