The best SEO hires bring judgment, not just expertise
Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.
Topic: Critical thinking
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
Mastering content quality: The ultimate guide
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
5 ways to promote inclusion in your marketing organization
Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.
94 Percent Of Teachers Say Students Equate “Research” With Using Google
It’s almost unanimous: 94 percent of U.S. teachers say their students equate “research” with using Google or other search engines — more so than Wikipedia and other online encyclopedias. But teachers are less sure that their students are effective searchers, and they’re more skeptical than most adults about the accuracy and trustworthiness of information that’s […]