Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Laura Schiele, Head of Paid Acquisition at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Laura Schiele | Aug 30, 2024 at 9:00 am ETGoogle is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why.
Laura Schiele | Aug 15, 2024 at 8:00 am ETWhat B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Laura Schiele | Jul 15, 2024 at 8:00 am ETDive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
Laura Schiele | Jun 20, 2024 at 9:00 am ETImprove your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.
Laura Schiele | May 16, 2024 at 10:00 am ETLearn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Laura Schiele | Apr 18, 2024 at 9:00 am ETOrganic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
Laura Schiele | Mar 21, 2024 at 8:00 am ETBefore investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Laura Schiele | Feb 15, 2024 at 9:00 am ETThese items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Laura Schiele | Jan 18, 2024 at 10:00 am ETLinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Laura Schiele | Dec 11, 2023 at 8:00 am ETGoogle kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
Laura Schiele | Dec 5, 2023 at 9:00 am ETLearn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
Laura Schiele | Nov 16, 2023 at 8:00 am ETRun better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
Laura Schiele | Nov 7, 2023 at 10:00 am ETFind out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
Laura Schiele | Oct 3, 2023 at 9:00 am ETThis approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
Laura Schiele | Sep 5, 2023 at 9:00 am ETCreate powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Laura Schiele | Aug 1, 2023 at 8:00 am ETHere's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
Laura Schiele | Jun 6, 2023 at 8:00 am ETDiscover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Laura Schiele | May 2, 2023 at 9:00 am ETB2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
Laura Schiele | Apr 4, 2023 at 8:00 am ETAutomation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Laura Schiele | Mar 7, 2023 at 8:00 am ETAs Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Laura Schiele | Feb 7, 2023 at 8:00 am ETWhile B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Laura Schiele | Jan 26, 2023 at 8:00 am ETHere's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
Laura Schiele | Dec 16, 2022 at 8:00 am ETInstead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
Laura Schiele | Nov 18, 2022 at 6:00 am ETEstablish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
Laura Schiele | Oct 19, 2022 at 6:00 am ETHere are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Laura Schiele | Sep 16, 2022 at 6:00 am ETGoogle is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Laura Schiele | Aug 22, 2022 at 6:00 am ET