As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.Laura Schiele | Dec 16, 2022 at 8:00 am ET
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.Laura Schiele | Nov 18, 2022 at 6:00 am ET
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.Laura Schiele | Oct 19, 2022 at 6:00 am ET
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.Laura Schiele | Sep 16, 2022 at 6:00 am ET
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.Laura Schiele | Aug 22, 2022 at 6:00 am ET