How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Topic: Dan Petrovic
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
Google previews WebMCP, a new protocol for AI agent interactions
Google's WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO?
65% of AI chats have no commercial intent, new analysis finds
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
To show in Google AI Mode & AI Overviews, your page must be indexed
But being indexed, does not guarantee your pages will show within these AI results.
Google Chrome site engagement service metrics
In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for […]
Expert Insights On The Future Of SEO, Part 2
In today's installment, search industry veterans predict where SEO will be in 2020.
Google Responds To Mass Negative SEO Extortion Emails
There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the evil SEO. Both Dan […]
Google: No Comment On Possible Google Algorithm Update Over The Weekend
On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh but we cannot confirm if there was an update and if so, if it was Panda or not. I reported the details at the Search […]
SearchCap: The Day In Search, November 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hijacking Google Search Results With Duplicate Content Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. […]
Hijacking Google Search Results With Duplicate Content
Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl. How did he do it? He simply copied […]
A Trick To See Your Competitors Links Within Google Webmaster Tools?
Dan Petrovic documented a competitive link hack that can easily been done within Google Webmaster Tools to find all the links pointing to any page on the internet. It is a competitive link hack that seems to work just fine for anyone. The hack takes advantage of the intermediate link feature within webmaster tools. Without […]