Lily Ray

Lily Ray is the founder of Algorythmic, an SEO and AI search consulting practice focused on SEO, AI Search (AEO/GEO), E-E-A-T, and Google Discover strategy. She is also the VP, SEO & AI Search at Amsive, where she provides strategic leadership for the agency's SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish two award-winning SEO departments within 10 years, each delivering high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on publisher, retail, ecommerce, B2B and CPG sites. She loves diving into algorithm updates, analyzing E-E-A-T, optimizing for AI search, assessing quality issues and solving technical SEO mysteries. Through both Algorythmic and Amsive, Lily enjoys sharing her findings and research with the broader SEO industry.