E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
Lily Ray is the Senior SEO Director and Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, B2B and CPG sites. She loves diving into algorithm updates, analyzing E-A-T, assessing quality issues and solving technical SEO mysteries. Lily leads an award-winning SEO team at Amsive Digital and enjoys sharing her findings and research with the broader SEO industry.
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.Lily Ray | Dec 15, 2022 at 12:10 pm ET
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.Lily Ray | Nov 15, 2022 at 11:59 am ET
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.Lily Ray | Jul 28, 2022 at 5:04 pm ET
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.Lily Ray | Jan 3, 2020 at 10:22 am ET
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.Lily Ray | Jun 27, 2019 at 8:00 am ET