From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.Lily Ray | Jul 28, 2022 at 5:04 pm ET
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.Lily Ray | Jan 3, 2020 at 10:22 am ET
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.Lily Ray | Jun 27, 2019 at 8:00 am ET