Contributor

Lily Ray

VP of SEO Strategy & Research

Company

Speaking Experience

About Lily Ray

Lily Ray is the VP of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, B2B and CPG sites. She loves diving into algorithm updates, analyzing E-A-T, assessing quality issues and solving technical SEO mysteries. Lily leads an award-winning SEO team at Amsive Digital and enjoys sharing her findings and research with the broader SEO industry.

Lily Ray's latest articles

SEO

Google’s 2023 Search quality rater guidelines update: Here’s what changed

The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.

Lily Ray | Nov 22, 2023 at 12:40 pm ET

Google-E-E-A-T-QRG-Guidelines-Dec-2022-Update

SEO

E-E-A-T and major updates to Google’s quality rater guidelines

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.

Lily Ray | Dec 15, 2022 at 12:10 pm ET

SEO

7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google

From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.

Lily Ray | Nov 15, 2022 at 11:59 am ET

SEO

Google search quality rater guidelines update: What has changed

Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.

Lily Ray | Jul 28, 2022 at 5:04 pm ET

Core update

Focus on E-A-T to avoid performance problems in 2020

Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.

Lily Ray | Jan 3, 2020 at 10:22 am ET

voice-search-slide-how-often-by-age-slide-featured

Alexa

How much should we care about voice search? It depends on target audience

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

Lily Ray | Jun 27, 2019 at 8:00 am ET