SearchCap: The Day In Search, November 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Hijacking Google Search Results With Duplicate Content
Dan Petrovic has explained how he hijacked a few pages in Google to show his copied version over the original version of the page. For example, he was able to confuse Google into thinking a page on MarketBizz should really show on dejanseo.com.au instead of on marketbizz.nl. How did he do it? He simply copied […]
- Filing A Google Reconsideration Request? For Best Results, Use The Same Language As Your Site
Does Google not support reconsideration requests in Italian or other non-English languages? Yes, it does, and might even give detailed advice. But if you want that, you have to ask in your native language. The situation came up recently in a blog post by Gianluca Fiorelli. It covered how an Italian site owner received a weird response from Google […]
- A Trick To See Your Competitors Links Within Google Webmaster Tools?
Dan Petrovic documented a competitive link hack that can easily been done within Google Webmaster Tools to find all the links pointing to any page on the internet. It is a competitive link hack that seems to work just fine for anyone. The hack takes advantage of the intermediate link feature within webmaster tools. Without […]
- Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
- Trying To Get There From Here: Nokia And Mapquest Launch New Maps Products
Globally there are arguably four main digital mapping competitors: Google, Apple, Microsoft and Nokia. Google is the clear leader. However Nokia is making a renewed bid to challenge Google’s mapping supremacy with a rebranded platform “Here,” new APIs, a Google Street View-like offering, augmented reality and new apps for third party smartphone operating systems. Apple […]
- 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages
Are we hiding from science? As I write this, we have all let our breath out having learned the outcome of a presidential election and countless congressional races. Now that the task of getting elected is behind us, it is time to examine a bastion of political debate: bashing science. Shawn Lawrence Otto writing in […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Tune Out Your Friends & Tune Up Brands With Facebook’s New “Pages Feed”
- Google Providing Authorship Analytics To Google+ Users
- Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses
- Why Sending Receipts Via Email Is A Good Idea
- Google: 63% Of YouTube Videos Are Now Restricted In Turkey
- Facebook Ranked Comment Test Lets The Commenting Cream Rise To The Top
Search News From Around The Web:
Applications & Portal Features
- Google sandboxes Flash in Chrome for Windows, Mac, Linux, Chrome OS, thenextweb.com
- Search for emails by size and more in Gmail, Official Gmail Blog
Business Issues
- Confused Irish Newspaper Editorial Argues That Search Engines Need To Pay Newspapers, Techdirt
- Google Foretells Big Switch to Networks of the Future, Wired
- Google opens up on seven years of its data center history, gigaom.com
Local, Maps & Mobile
- Bing Bing on Windows Phone, Bing Search Blog
- Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent, Gartner
- Google Voice is broken in Android 4.2, Android Central
Link Building
- A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool, Search Engine Journal
SEM Industry
SEO & SEM
- 18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond, HighRankings Forums
- Does Twitter Help SEO?, Local SEO Guide
- Does Your Board of Directors Get SEO?, Outspoken Media
- Google Panda Story: Failure After Failure Over Two Years, Search Engine Roundtable
- How to Implement Rel=Publisher, stateofsearch.com
- How To Optimize Product Listing Ads For The Holidays, PPC Hero
- How to Rank for a Keyword in 10 Steps, WordStream
- Proving the Value of PPC Through Conversion Tracking with Matthew Umbro, PPC Hero
- Tips from the Bing Ads Editorial Team: Spelling, Punctuation and Disallowed Characters, Bing Business
- Your AdWords CPA is Lower Than You Think, Search Engine People
Social Media
- Papa John’s faces $250 million spam lawsuit, CNN Money
- Google Now Allows Google+ Users to Install Android Apps From Timelines, thenextweb.com
- What Facebook’s Biggest Advertisers Say About ‘Invalid Clicks’, Business Insider
Web Analytics
- Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages, bryaneisenberg.com
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