Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
Topic: Data Transparency Lab
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update
Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
Bing Chat data may never come to Bing Webmaster Tools
After promising this for months, Microsoft has never released it and now won't offer a comment.
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.
Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures
Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue as companies such as Yahoo and Microsoft have inflated traditional metrics through the use of “slideshows” and other “contextual search” activities. Below, a Q&A with Cameron Meierhoefer, comScore’s executive vice president […]
Google Dashboard Offers New Privacy Controls
Google has launched a new privacy dashboard — technically just called Google Dashboard — that gives users quicker access to, and more control over, the personal information stored in Google’s databases. The dashboard is a one-stop shop for managing this data and the settings that are associated with the Google products you use when signed […]
Google Under Fire For Showing Pre-Katrina New Orleans Images; Others Doing The Same?
Google goes back to pre-Katrina maps from USA Today reports that Google Maps has changed their satellite imagery of New Orleans to show pre-Katrina images, getting some local residents angry and wondering if there’s some type of cover-up in the works. However, it’s unclear if these are pre-Katrina images or not — and the situation’s […]
Google’s Not So Top Terms & Top US Gainers For 2006
Last week, I wrote The Lies Of Top Search Terms Of The Year covering how the top terms of 2006 from Google turned out not to be the top terms at all in raw popularity. I caught up with Google at the end of that week to talk about this more but didn’t have a […]