CPC’s up, conversions down? Orchestrate data to find performance shifts
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Topic: Decision intelligence
Flush With New Cash, Structured Data Engine FindTheBest Ready To Make Its Move
It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today, it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees […]
SMX Advanced Liveblog: Social Data & Search With Bing’s Stefan Weitz
Day two of our SMX Advanced conference is set to begin shortly with a keynote session on the “Confluence of Social Data & Search.” Bing Director Stefan Weitz is due to give a presentation/demo and then chat with Danny Sullivan. With 10 minutes to go before we start, I see no evidence of pandas on […]
Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results
Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data. It isn’t news that Bing is […]
“Anti-Search Engine” FindTheBest Adds Buying Guides, Top 10 Slideshows
There are a number of ways to describe FindTheBest, the site launched last year by DoubleClick founder Kevin O’Connor. One is “decision engine” another might be “comparison engine,” a third could be “anti-search engine.” It might be called an “anti-search engine” because, like Blekko’s Rich Skrenta, FindTheBest’s O’Conner believes that search results have become cluttered […]
Bing Releases Huge Set of Upgrades: Maps, Local, Mobile, Travel, Image Search
At the Bing Search event in San Francisco today, Microsoft unveiled a dizzying array of nearly across-the-board updates and improvements for Bing online and mobile apps. Some are minor and some are more significant. Most of these upgrades and feature enhancements will be available starting today or later this month. There are in fact so […]
Bing’s Stefan Weitz: Rethinking The Search Experience
Way back when, in the dying weeks of 2009, I asked the question, “Where does search go from here?” It seems that everyone agrees we’ve barely scratched the potential that is web search, but what might that scratch reveal? What will our searching look like in two years? In five years, or even in ten […]
Hunch Doing ‘Pretty Well,’ Co-Founder Says
Barely two weeks after its launch, Hunch is already taking stock of its progress. “How well do we think Hunch is working?,” asks co-founder Chris Dixon. “Pretty well, although we still have a ways to go.” Writing on the Hunch blog, Dixon explains that the decision engine is using what it calls “success rate” as […]
Hunch: A Real Decision Engine
Caterina Fake’s enthusiasm for her latest project is contagious. Hunch is now open to the public, but it’s still three days pre-launch when we talk and, at this point, about the only uncertainty is how best to describe it in all the media interviews she’s doing. Phrases like “Q&A community” and “knowledge tool” are mentioned, […]
Schmidt: Bing Can’t Buy Search Love With Ads; Gotta Earn It
CEO Eric Schmidt has weighed in on the Bing launch — and he’s not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn’t a serious competitor and yet argues that it’s serious enough that talk of a Google monopoly seems “unwarranted.” Plus, a […]