SearchCap: The Day In Search, August 31, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Is SEO Integrated Into Your Localization Process?

  For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who […]

• A Letter To Facebook From The Rest Of The World

  Dear Facebook,
  A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience. We can’t wait to start finding new and exciting ways of using Places to connect consumers and brands. But we […]

• How To Use Your Bounce Rate For Link Building Purposes

  The bounce rate of a site is the percentage of users who leave without going to another page on your site before the analytics session times out, with the length of a session being dependent upon your specific analytics package (I’ve heard that 30 minutes is the average.) Usually listed as Bounce Rate in your […]

• Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter

  Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads.
  Last week, Yahoo’s organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft […]

• Gmail Priority Inbox: The Un-Spam Filter

  Google this evening has launched what it calls “priority inbox” for Gmail. It uses a variety of algorithmic and machine learning techniques to automatically capture and organize “important” emails and de-emphasize other email. It’s like a spam filter in reverse:
  Gmail’s servers look at several types of information to identify the email that’s important to […]

• Hot On Sphinn: SEO & Pagination, Securing WordPress, Search Spam & More

  If you’re running a large site that sells a lot of products, you’ve probably had to come up with a plan to deal with pagination: showing products over several pages of otherwise similar content. That was the topic of an interesting discussion in the Google Webmaster Help forums recently, and it also reached the Sphinn […]

Search News From Around The Web:

Applications & Portal Features

• Share your story with the new Google Translate, Google Translate Blog
• A quick note on next steps for Google Wave, Google Wave Blog

Business Issues

• Company Update, Digg About

Local, Maps & Mobile

• Adding Businesses To Google Maps / Places Fails In Internet Explorer, Search Engine Roundtable
• AOL Scoops Up Rally Up To Boost Their Mobile Team, TechCrunch
• Local news rivals doom publisher pay walls, Reflections of a Newsosaur
• Open Update…, MapQuest Blog
• Yahoo Expands Local Ad Partnership With Directory Publisher Dex One, paidContent.org
• Yahoo! Scores a Touchdown With Mobile 2010 Fantasy Football, Y! Mobile Blog

Link Building

• In Defense of Links, Part Two: Money changes everything, Wordyard
• Overlooked Linkbait: The Value of Widgets, Quizzes, and Other Interactive Content, blueglass.com
• Re-Thinking Relevance in Link Building, Search Engine Watch
• Testing the Water with Link Bait, Search Engine Journal
• Visualizing How a Link Spreads Through the Twitterverse, blog.hubspot.com

Searching

• Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs, Search Engine Watch
• Google Social Search Mixing Up Twitter Usernames & Twitter IDs?, Search Engine Roundtable
• The Other Half Of Search: Greplin Is A Personal Search Engine For Your Online Life, TechCrunch

SEM Industry

• SEO Is Deeper Than What You Read, Search Engine Roundtable

SEO & SEM

• 40 Title Tag SEO for Google Ranking Factors & Optimization Techniques Resource, SEOptimise
• 44 Questions to Ask Your Search Engine Optimization Company, Bill Hartzer
• 5 Ways Clients Trip Up Their Own SEO, SEO.com
• Google Merchant Center Scheduled Uploads Not Working, Search Engine Roundtable
• How Do You Find High-quality SEO Services?, Search Engine Watch
• How should I configure If-Modified-Since on database-driven pages?, YouTube
• Mobile SERPS & Usability, SEOmoz
• Simple best practice for sitelink titles, Maile Ohye
• Social Media SEO, Online Marketing Blog

Social Media

• Search Engine Marketing Blog Lessons: Tales from the Blogging Trenches, BruceClay.com
• Digg Update: A List of Upcoming Changes, Digg About
• Facebook Launches Universities Page For Back to School, All Facebook
• Facebook Wins Patent For Click-Behavior Based Search Engine Algorithm, gorumors.com
• Former Digg Engineer: Digg v4 Is Here To Stay, TechCrunch
• If You’ve Got Social Media Fatigue, UR DOIN IT WRONG, TechCrunch
• Pay Per Fan: What Big Brands Are Paying For Facebook Fans, Search Engine Journal
• Your Wandering, Viral Eye Is Making You Fat, outspokenmedia.com

Web Analytics

• Introducing Blogger Stats, Blogger Buzz

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Are Analytics Services Sharing Your Personal Browsing History? – This post is about sharing something Jennifer Mattern recently discovered occurring on Compete.com, as well as her opinions on the ethics and defenses of it.
• 30 Blogging Tips from 30 Bloggers – Great blogging tips from 30 different bloggers with 30 different perspectives.
• 5 Link Building Questions That Make Me Die a Little Inside – I actually enjoyed this post from Jenn – almost a SEOBS worthy post!! #1 and #3 are likely my favs – SNIP – It’s not that they are “bad” or “stupid” questions. At all. They are in many ways perfectly reasonable questions asked by intelligent, responsible people. Most of the time. Occasionally they come from asshats.