AI search adoption isn’t equal and income is driving the divide
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.
Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.
Plus, updated phrase match will roll out to all languages in July
With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center’s Internet & American Life Project suggests just the opposite: that in […]
The PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search. There’s also interesting stuff here about how income correlates to likelihood to rate and review products, pay for online content, book travel, and access […]
The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it’s highly unlikely that any of these perspectives is the exact future of […]
Google backs project to connect 3bn to net from the Financial Times reports Google will announce they’re contributing to a project to place 16 low-earth orbit satellites to provide internet access to 3 billion people in Africa and other emerging markets. Google is working with John Malone, the cable television magnate, and HSBC to set […]
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers, and government issues. The project […]
The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just going to summarize it at […]