AI search is helping people ask bigger questions. Is your brand ready?
As AI search becomes more personalized, understanding customer needs, motivations, and context is becoming essential to earning visibility.
Contributor
Becky Simms's latest articles
How customers build confidence across the search journey
AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here's what that means for your search strategy.
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
AI search adoption isn’t equal and income is driving the divide
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
How to plan for GEO in 2026 and evolve your search strategy
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
The business risk of being invisible in answer engines
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
12 tips for better SEO client meetings
Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.
How SEO can work with digital marketing teams
SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
How to build and retain brand trust in the age of AI
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Your SEO strategy checklist for 2024
Refine your SEO strategy for 2024 success. Review key areas to boost your online visibility, from business priorities to technical elements.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
5 behavioral strategies to make your content more engaging
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
How to win SEO allies and influence the brand guardians
Learn tools and perspectives backed by behavioral psychology to help you understand stakeholders and get buy-in for your SEO strategy.