This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Topic: Elisa Steele
Yahoo Should Put Ad Budget Into Products
Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The initial TV spot (below) is critical of Google and sets itself up in opposition to the search engine as a more desirable homepage because it does more stuff. (see […]
SearchCap: The Day In Search, October 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Revenues Down YoY, Flat From Q2, Sees 19 Percent Decline In Search Revenues Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third […]
SearchCap: The Day In Search, September 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Requests Hold On Book Settlement Hearings To Retool The Agreement In the wake of last Friday’s objections to the Google Book lawsuit settlement, Google along with the two other parties […]
What Do Y!ou Think Of Yahoo’s New Branding Campaign?
I wasn’t in the room but I watched a webcast of Yahoo CMO Elisa Steele’s keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: “It’s Y!ou.” Danny live blogged the It’s Y!ou talk by […]
Liveblogging The Yahoo “It’s You” Press Conference
Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this. We’re waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. […]
Yahoo Goes Live With New Search Format
Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.” However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts. It also features more prominent placement for […]
Yahoo’s New Ad Campaign: It’s You!
The Wall Street Journal is reporting that the new consumer-facing Yahoo branding campaign is starting to appear in New York, with a personalization theme: It’s You!. According to the article: Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort. […]
Live Blogging Yahoo’s Product Call
I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]
SearchCap: The Day In Search, June 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Squared Is Now Live Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month. Google Squared takes a search […]
Yahoo Hires Software Exec For Top Communications Job
Yahoo has reportedly hired Eric Brown as head of communications for the company according to the Wall Street Journal. Brown is now VP of corporate relations for NetApp. New Yahoo CMO Elisa Steele also previously worked at NetApp. Brown will directly report to Steele. AllThingsD has Yahoo CEO Carol Bartz’s memo announcing Brown’s hiring: Eric […]
SearchCap: The Day In Search, March 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Brings Back Chief Marketing Officer Position
Yahoo has named Elisa Steele as the company’s new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing. Yahoo hasn’t had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish […]