Topic: Facebook Platform

How To Optimize For Facebook’s New ‘Like’ Functionality

News was broken this weekend about new Facebook “like” functionality that will replace the traditional Facebook share buttons. The change beefed up the visibility of people’s “likes” by adding thumbnails, and meta data form Facebook’s Open Graph Protocol: This means that getting a page on your website “liked” will now be featured in the stream […]

How To Implement Exclusive Content For Fans On Facebook

Trying to bolster the number of people that like your Facebook page? Try giving users a reason to like you by offering a special only to those that actually ‘like’ you. Facebook allows for you to deliver different content on FMBL tabs between users that are already connected to your page and users that aren’t. […]

Live From Today’s Bing/Facebook Announcement

We’re here at Microsoft’s Mountain View campus, waiting for news from Bing and Facebook. I’m liveblogging the event; Greg Sterling is sitting next to me ready to provide the color commentary, and Danny Sullivan has written an in-depth analysis of the new features that we’ll link over to as soon as the embargo lifts in […]

SearchCap: The Day In Search, April 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Do Americans Access Government Data? Search Engines. The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of […]

Facebook’s Future In Social News

As you probably know, Facebook has launched the newest version of their Facebook Platform last week at their third F8 conference. This new platform “puts people at the center of the web” and boosts personalization while making websites more social. On the Facebook blog, you can even see an example of how they are leveraging […]

Microsoft & Facebook Do Mating Dance As Microsoft Seeks Alternatives To Yahoo; Google Now Uncertain On Yahoo?

At one point or another, most of the big online media companies have talked about buying Facebook. Yahoo is rumored to have made an early offer of almost $1 billion for the company, which was (obviously) turned down. But as the MicroHoo discussions appeared to be deteriorating, Microsoft apparently made some formal inquiries about Facebook’s […]

SEO

OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors

The big news today comes from a trio of major Internet brands. Google, Yahoo, and News Corp.’s MySpace joined forces to announce that OpenSocial, the social networking platform alternative to Facebook’s platform, is going to become a non-profit foundation. As such, it will have a completely separate management and identity from Google and the others […]

PPC

Get Your Sphinn Google Gadget

Patrick Sexton at SEOish created a Sphinn Google Gadget that you can add to your Google Personalized Home page. The Sphinn Google Gadget displays the most recent hot items at Sphinn, the what’s new items, and also the most recent comments. To add the Sphinn Google Gadget to your Google home page, click here.

Facebook Opens Platform, Bebo Adopts It

TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook’s platform, based on Facebook opening up the code to third-party developers. (Here’s the Bebo press release.) Bebo is part of OpenSocial, the competing Google initiative that also features MySpace, […]

Facebook Ads System Launched: Facebook Pages, Social Ads, & Beacon

Facebook has launched a new Facebook Ads program offering three major products for advertisers: Facebook Pages, a way for businesses to build branded pages on Facebook to connect with their audiences; Facebook Social Ads, an ad system allowing Facebook users to be targeted by demographic interest, and “friend activities,” and Facebook Beacons, allowing activities at […]

MySpace, Others Join Google-Led OpenSocial

First reported by Silicon Alley Insider and then confirmed with additional detail by TechCrunch, Google has added more high-profile partners to its OpenSocial initiative. They are MySpace, Bebo, and SixApart, which now join LinkedIn, Plaxo, and Friendster, among several others, in the alliance or coalition.

Google News Launches Facebook Application

Google News has announced a Facebook application that allows users to specify custom topics to receive news about from within Facebook. When you add the application, you can choose from a predefined set up topics (that Google News calls “news sections”) or you can enter keywords. This seems to work the same way as a […]

How To Leverage The New Facebook Platform

The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their […]

SEO

More Maps Announcements Coming This Week

The conference Where 2.0 begins tomorrow in San Jose, California. It’s about mapping, mashups and location-based services and there should be a range of interesting announcements from companies large and small. To that end, Garrett Rogers speculates, based on domain name registrations, that Google will be announcing a “street view” mapping capability at the show. […]

Facebook Opens Up Its ‘Platform’ To Everyone

“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […]