Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
If you’re using Digg as a linkbaiting tool, then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you’re the bad guy. Even though good linkbait provides value to the community (because who doesn’t like remarkable content?), if they know you’re putting up the […]
Getting your linkbait post, widget, or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that content, however, is entirely another matter. After all, the purpose of linkbait should be to attract links, not just […]
MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a large audience for your profile, which can then be used to drive traffic to your site, interact with consumers, create mind share, and even empower people to brand your company for […]
The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their […]
One of the most frequently asked question I get about social media marketing is "Should we try and market to all social media sites or just focus on certain ones?" There are a couple ways to answer that question, and it really depends on a lot of factors. In my opinion, it makes more sense […]