Where To Start Once You’ve Gone In-House
In last month’s column, I made the case for going in-house and shared my experience of switching from a successful consulting and lead gen career...
Making The Jump To In-House SEO
First things first, let’s start with a little background…If you would have told me a year ago that I’d be working as an in-house...
10 Steps For Digg Success When You’re The Villain
If you’re using Digg as a linkbaiting tool, then you’re perceived as a villain. Everyone from Digg itself, to the community, to other...
Time to Refocus On Your Content
If you’ve been involved with social media at all lately, you’ve realized that getting your linkbait on Digg has become increasingly...
Why Commercial Domains Don’t Get On Digg Any More
Last year I wrote a post called 5 Reasons To Put Viral Content On Mini-Sites, providing reasons why you might opt to use a mini-site rather than...
Catchy Linkbait Is Worthless Without Really Good Content
Getting your linkbait post, widget, or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in...
Is Your Domain Name Triggering A Red Flag?
The audience that makes up the majority of Digg users tends to be very fickle. The slightest whiff of linkbait and they will bury your story into the...
The Social Media Marketing KISS
We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for...
A Power Tool For Social Media Submitters
One very important factor in executing successful linkbaiting campaigns is to have power accounts on the various social news sites. Having a power...
5 Tactics For Driving Traffic From StumbleUpon
StumbleUpon is a hot social discovery site that continues to rapidly increase in popularity. With the increase in popularity comes an increase in the...
How To Build An Audience On MySpace
MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a large audience for your...
How To Leverage The New Facebook Platform
The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to...
Dig It — There’s More To Social Media Link Building Than Digg
When it comes to leveraging social media marketing for your link building campaigns, it seems that most of us focus on Digg and Digg alone. The...
5 Reasons To Put Viral Content On Mini-Sites
As search marketers, mini-sites might not seem to make sense. Why put content on a new domain when you could just put it on your existing domain, so...
Become A Power User By Becoming A Valuable User
It’s no secret that having a power account on social media sites can mean the difference between a successful campaign and one that flops....
The Four Returns Of Social Media Marketing
There are essentially four different types of return that you can expect from a successful social media marketing campaign: links,...
3 Ways Social Media Marketing Helps SEO
In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization....
Social Media Not Converting? Put Down The Shotgun & Use A Rifle!
One of the most frequently asked question I get about social media marketing is "Should we try and market to all social media sites or just...
Social Media Marketing Is Ethical!
There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as...
More Letters Of The Social Media Alphabet
Last week, Neil Patel wrote an article about the social media alphabet. It gave a brief overview of Digg, Netscape, Reddit, and StumbleUpon. While...