Where To Start Once You’ve Gone In-House

In last month’s column, I made the case for going in-house and shared my experience of switching from a successful consulting and lead gen career...

Making The Jump To In-House SEO

First things first, let’s start with a little background…If you would have told me a year ago that I’d be working as an in-house...

Time to Refocus On Your Content

If you’ve been involved with social media at all lately, you’ve realized that getting your linkbait on Digg has become increasingly...

Is Your Domain Name Triggering A Red Flag?

The audience that makes up the majority of Digg users tends to be very fickle. The slightest whiff of linkbait and they will bury your story into the...

The Social Media Marketing KISS

We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for...

A Power Tool For Social Media Submitters

One very important factor in executing successful linkbaiting campaigns is to have power accounts on the various social news sites. Having a power...

How To Build An Audience On MySpace

MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a large audience for your...

How To Leverage The New Facebook Platform

The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to...

3 Ways Social Media Marketing Helps SEO

In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization....

Social Media Marketing Is Ethical!

There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as...

More Letters Of The Social Media Alphabet

Last week, Neil Patel wrote an article about the social media alphabet. It gave a brief overview of Digg, Netscape, Reddit, and StumbleUpon. While...