USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
Topic: Glenn Gabe
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
Google Search Console links report showing old data after breaking
Google Search Console's link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
ChatGPT enables location sharing for more precise local responses
This should result in better local responses from OpenAI's ChatGPT.
Google removes Search Engine Land article after false DMCA claim
Our report on Clickout Media's AI-driven gambling sites vanished from Google after a dubious copyright claim.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Google Maps turns exploration into a conversation with Ask Maps
Ask Maps, a new AI-powered conversational Google Map feature, lets users ask get personalized recommendations directly on the map.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
Google previews WebMCP, a new protocol for AI agent interactions
Google's WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO?
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
AI hype vs. SEO reality: What actually drives leads and revenue
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
Reddit uses AI to translate millions of pages and Google’s OK with it
Google also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Google’s ‘People also consider’ sponsored format raises concerns
Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear performance data.
Navigating Google’s site reputation abuse policy: What publishers need to know
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Google site reputation abuse policy now includes first-party involvement or oversight of content
This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
Google August 2024 core update: What we’re seeing so far
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.