Google offers a variety of products beyond its traditional search engine, and many of those products could help a small business owner grow an online business. Even more enticing is the fact that many of Google’s products are free. But that doesn’t necessarily mean a small business should use all of Google’s products. In part […]
No longer just a search engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services, many of which are aimed squarely at small business owners. Some of Google’s most compelling services are free, making them even more tempting to small business owners on a tight […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Inside AdWords blog announced three new features for Website Optimizer. The features include: A method of creating A/B testing experiments Easy access to Website Optimizer within My Client Center Sorting experiments by most recent and the ability to delete experiments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Part one of this article is here. “Big money goes around the world” – Rush When we left off, I had shared the results of a first test for the home page of a small business ecommerce site. My colleagues and I went through a systematic process to work with the business owners (like us, […]
This week’s announcement of Google’s new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But the two events may be related in a way that could spell trouble ahead for the paid search bid management companies like Atlas, Omniture, KeyWordMax, etc. Preferred Cost Bidding allows […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last October. It remains unclear whether using the tool would be considered cloaking, which is against Google’s webmaster guidelines. The Good Cloaking, Evil […]