Google warns against content pruning as CNET deletes thousands of pages
Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
Topic: Google
Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
Google: All online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Google reduces the visibility of HowTo and FAQ rich results in search
You may see a drop in click through rates from Google Search if you are impacted.
From SERPs to CHERPs: Generative AI results need their own name
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
Moz debuts new metric, Brand Authority, to measure brand strength
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
Google Merchant Center sending ‘inappropriate title’ warning
Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
Google releases Responsive Search Ads guide
The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
Google Search Console link report fixed
Two weeks ago Google confirmed its link report had reporting issues, those reporting issues are now resolved.
Can search engines detect AI content?
Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology.
Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding.
Trivago blames profit drop on opting out of new Google Ads product
Rival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
Meta launches new AI tool that creates music using text prompts
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.
YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
Google Chrome adds search suggestions, trending searches on mobile
Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
Google Search Generative Experience adds videos to AI-generated answers
Google also confirmed adding links to the AI-generated answers and continues to work to improve speed.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
Google fixing bug that shows 5 ads on top of SERPs
Google's ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Google testing links directly in Search Generative Experience snapshot answers
Google's SGE's AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Andi Search launches new semantic content engine
In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
Google Merchant Center adds customer support feature
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
New Google Merchant Center policy: AI-generated reviews are spam
In addition to its Automated Content policy, Google clarified its existing Merchant Center policies and enforcement behavior.
Google Search rolls out site name updates and workarounds
After much frustration over the new Sitenames feature in Google search, Google released some additional updates.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.