SearchCap: The Day In Search, November 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Ingenio
PPCall Provider Ingenio Bought By AT&T
AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 […]
Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks
Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society’s Computer Magazine about mobile search at Google. In the piece, two researchers at Google dissect and mine mobile query logs from WAP-based searches coming through a single (unnamed) U.S. carrier. One million “page view requests” from one month earlier […]
Blyk And MySpace: Will Ad-Subsized Mobile Services Fly?
There is a belief, held by many, that there is a bright future for ad-supported or subsidized mobile services. Google’s CEO Eric Schmidt floated this idea as far back as November 2006. Now, the long-delayed Blyk in the U.K is live and MySpace in the U.S. has announced an ad-supported model (and a richer subscription […]
Sprint And Microsoft Extend Mobile Partnership, Offer New Services
Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download (voice local search) powered by […]
Survey: Mobile Users Most Receptive To Paid-Search Ads
An Ingenio sponsored survey conducted by Harris Interactive, released today, captured a broad range of user attitudes and behaviors toward mobile phones and mobile advertising. The survey polled just over 4,000 adults in the US. Among other things, it confirmed that more people own mobile phones than landlines and that users were most receptive to […]
Microsoft Launches New & Improved MSN Mobile
At one point Microsoft appeared to be backing away from the MSN brand in favor of “Live.” That no longer seems to be the case. Today the company launched a new mobile portal, signaling what would appear to be a new commitment to the MSN brand, with Live as the subsidiary search brand. The look […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Ingenio Adds Medio Systems To Mobile Distribution
Pay-per-call provider Ingenio has added white label mobile search vendor Medio Systems to its distribution network. In addition to a range of online destinations, Ingenio is working with a number of mobile search sites and providers: JumpTap, Live.com/MSFT, AOL, go2, UpSnap and 1-800-FREE411. Last week Medio put out this release, claiming the be the leader […]
Will Paid Search Conquer The Mobile Internet?
To say there’s a lot going on with mobile right now is to state something more than obvious. The carriers, the handset makers and the mobile content providers are in what amounts to a frenzy of competition and business development as they try and position themselves for what they see as the next really big […]
Ingenio In PPCall Deal With Mobile Search Provider JumpTap
Ingenio today is announcing a relationship with “white label” mobile search vendor JumpTap: Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience for consumers. The Pay Per […]