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    SearchCap: The Day In Search, March 19, 2007

    Published: March 19, 2007 at 4:04 pm
    Read Time: 7 minutes
    Published: Mar 19, 2007, 4:04 pm · 7 min read
    Written by Danny Sullivan

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: 30% Of Results For Some Competitive Searches Found To Be Spam Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on a recent paper from Microsoft […]

    Below is what happened in search today, as reported on
    Search Engine Land and from other
    places across the web:

    From Search Engine Land:

    • 30% Of Results
      For Some Competitive Searches Found To Be Spam
      Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on
      a recent paper from Microsoft Research released named "Spam Double-Funnel:
      Connecting Web Spammers with Advertisers" [PDF download] (also note that Gary
      linked to it Friday). The report categorizes search results spam by industry
      category, showing…
    • TellMe: Is
      Microsoft Shadow Boxing Against Google In Mobile Voice Search?
      The recent acquisition of TellMe by Microsoft, piqued my interest in the free
      voice driven directory assistance service, 520-Find and the possible role that
      Google plays in the service. Mobile directory assistance will have a huge role
      in both local search and local advertising going forward. Clearly, Google
      has…
    • 1-800-Free411
      To Launch Local Category Search
      Jingle Networks’ free directory assistance (DA) service 1-800-FREE411 is
      slated this week to launch a new "category search" option, where you call to
      get matches of businesses in an area that relate to a category of interest
      (such as movie theaters in Los Angeles, or a dentist in San Francisco)….
    • Ingenio Adds
      Medio Systems To Mobile Distribution
      Pay-per-call provider Ingenio has added white label mobile search vendor Medio
      Systems to its distribution network. In addition to a range of online
      destinations, Ingenio is working with a number of mobile search sites and
      providers: JumpTap, Live.com/MSFT, AOL, go2, UpSnap and 1-800-FREE411. Last
      week Medio put out this release,…
    • Link Sense &
      Sensibilites
      Last week Danny had a great write up on the new anchor text reporting feature
      Google added to its Webmaster Toolbox. According to Google, they’ve "enhanced
      the information we provide and will show you the complete phrases sites use to
      link to you, not just individual words. And we’ve expanded…
    • Need A Medical
      Center Phone Number? Local Search Might Give The Wrong Number
      Mike Blumenthal has a detailed look at some of the inaccuracies Google Maps
      and other local search engines have when it comes to phone listings of medical
      centers. He writes: "The medical center phone data is in critical condition
      and in need of intensive care."…
    • GOOG
      Acquisitions: Trendalyzer & Adscape Media
      A quick heads-up on two new Google acquisitions. First, Google has announced
      the purchase of Gapminder’s Trendalyzer software. Second, it confirms the
      purchase of Adscape Media, an in-game advertising company, following rumors of
      a buy last month….
    • YouTube To Hold
      Online Awards Show
      YouTube to Sponsor Video Awards Show from the Associated press reports that
      YouTube will be holding the first YouTube Video Awards….
    • Travelocity:
      "Profound Mistake To Think We’ve Figured Out How To Measure ROI On Search"
      Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some,
      nearly heretical comments while speaking at the IAB’s Performance Marketing
      Forum this week in Chicago. According to coverage in Advertising Age,
      Travelocity has found that it’s a waste to buy non-branded search terms. Fully
      96% of Travelocity’s bookings coming…
    • Comcast May
      Leave Google For Microsoft Search Partnership
      Comcast Signals Unhappiness With Google from the Wall Street Journal reports
      that Comcast is in talks with Microsoft to see if they would give them a
      larger piece of the search revenue pie than Google currently does….
    • Hitwise: Slight
      Google Rise In February 2007
      Search popularity stats for last month are coming out once again, and I’m
      diving in with the latest figures from Hitwise. They show Google had a slight
      rise over the previous month, mainly at the loss of Microsoft Live. The
      month-to-month figures are below, along with the long term trend…
    • Summize: Using
      Heatmaps In Product Search Results
      I wrote earlier this week about Wize a shopping comparison engine that
      aggregated millions of reviews to compile a "WizeRank" for each product, based
      on the total number of positive, neutral or negative reviews found on the web.
      Today Alex Iskold over on ReadWriteWeb takes a takes a look at…
    • Webcast:
      Alternative PPC Search Programs
      Another webcast alert for SearchCap newsletter readers and anyone who visits
      Search Engine Land. In just over a week, the Reaping Return From Alternative
      Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now
      will be taking place with Search Engine Land executive editor Chris Sherman.
      The webcast happens…

    Search News Headlines From Elsewhere

    Applications & Portal Features

    Business Issues

    Local, Mobile & Maps

    Paid Search & Contextual

    Privacy & Legal

    SEM Industry

    SEO & SEM

    Social Media

    Video & Image Search

    Other Vertical Search

    Other Stuff

    Topics on this page
    AdscapeAOLApplication programming interfaceAssociated PressBoing BoingChicagoChief marketing officerChromeOSComcastDiggExaleadGoogleGoogle Blog SearchGoogle FinanceGoogle MapsHitwiseInformationWeekIngenioInteractive Advertising BureauJumpTap, Inc.Los AngelesMashableMatt CuttsMedio SystemsMicrosoftMicrosoft BingMozNFLNoindexOnline advertisingPC WorldPDFReadWriteSan FranciscoSearch engineSearch Engine LandSearch engine marketingSearch engine optimizationSocial mediaSocial media optimizationStephen ColbertSteve BallmerTellme NetworksThe Daily ShowThe New York TimesThe Wall Street JournalTravelocityValleywagVertical searchViacomW. Michael BlumenthalWeb analyticsWordPressXYahoo!YouTube
    +51 more

    Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    About the Author

    Danny Sullivan

    Danny Sullivan

    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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