PPCall Provider Ingenio Bought By AT&T
Greg Sterling on November 19, 2007 at 1:46 pm
AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 (mobile), among a few other sites. Ingenio was founded in 1999 and had revenues in 2006 of approximately $85 million, primarily from its legacy online advice business.
We're listening.
Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.