How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Topic: ISBN
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Turbocharging Your Google AdWords Campaigns
Google has long touted how easy it is to create and manage AdWords campaigns. “All that’s needed is five minutes and a credit card,” says Google’s business overview. And if you’ve actually run your own Google advertising program, you know these claims are true. But there’s more to creating a successful search ad campaign than […]
Research: Fear Explains Irrational B2B Purchase Behavior
Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and then inexplicably becomes unresponsive. Why? B2B buying is not a rational process. That straightforward yet profound conclusion makes reading The BuyerSphere Project by Search Engine Land Just Behave columnist Gord Hotchkiss worthwhile.
A Roundup Of 2009’s Best Search Advertising Books
The world of paid search has evolved from “all you need is five minutes and a credit card” to a complex ecosystem with lots of moving parts that and obstacles that can cause serious damage for the unwary. Here’s a look at some of the best paid search books published in the past year. A […]
Up Close With Google Search Options
Now that Google Search Options has added new features, I thought it was a good time to revisit how everything works — and in some cases, doesn’t work. Let’s get up close and personal with all the filtering options! NOTE: See Meet The New Google Look & Its Colorful, Useful “Search Options” Column for important […]
Want Solid SEM Benchmarks? This Report Has Them By The Boatload
Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive, reflecting the continuous change and evolution of our industry as it grows up. This year’s report is no exception. The Marketing Sherpa 2009-10 Search Marketing Benchmark Report is 213 pages, and is divided into […]
How To Make Your Web Site Really Pay Off
Most books on search marketing focus on either the technical aspects of SEO or paid search, or on how to adapt traditional marketing strategies to the web. Web Design For ROI, by Lance Loveday and Sandra Niehaus, is unique in its sharp focus on making your web site accomplish what should be its primary goal: […]
What’s Ahead For Search Marketing In 2009
It’s an understatement to say that we live in uncertain times, and that any data that can help us strategize, plan or even to some extent predict what’s ahead is worth its weight in… well, let’s just say this kind of information is invaluable. That makes the Marketing Sherpa 2009 Search Marketing Benchmark Guide very […]
SearchCap: The Day In Search, June 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.