Research: Fear Explains Irrational B2B Purchase Behavior
Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and then...
Chris Elwell
Chris Elwell is CEO at Third Door Media, the leading provider of content and marketing solutions for digital marketers and the digital marketing industry. TDM websites and events – MarTech Today, MarTech Conference, Marketing Land, Search Engine Land, Search Marketing Expo, and Digital Marketing Depot – provide analysis and practical advice that helps digital marketers do their jobs more effectively. Chris has more than 30 years digital media and marketing experience in management, product development, marketing and editorial positions. Before founding Third Door Media, Chris was Vice President & General Manager of JupiterWeb, the online publishing division of what was then Jupitermedia Corporation (NASDAQ: JUPM). In that role, he was responsible for sales, marketing, editorial and production of JupiterWebs more than 100 websites.