PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Topic: Linda Yaccarino
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.