Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
Topic: Mark Traphagen
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
Hosting third-party content: What Google says vs. the reality
Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines.
Data providers on the Google October 2023 core and spam update
This was a very big set of Google updates, here is an analysis.
Impact of the Google September 2023 helpful content was big for the SEO industry
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
How the August 2023 Google core update compared to March 2023 core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a company."
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
SearchCap: New SEO Periodic Table, Bill Tancer Interview & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get […]
SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yoast WordPress SEO Plugin Vulnerable To Hackers Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO […]
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. […]
Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down plan and the […]
SMX Advanced 2013 – Authorship: The Deep Dive
Authorship: The Deep Dive Presentations from SMX Advanced, June 2013 Just how important is “AuthorRank” to organic ranking? How important is it likely to become? Our experts will provide the answers, and dig into the technical implementation of how search engines are using authorship to trigger author headshots and related rich snippets in search results. […]
SearchCap: The Day In Search, June 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image […]
Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
Google Downplays Google+ With Updated Authorship Snippet?
Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they removed the “more by” link that linked to additional stories written by that author. The other changes include that now clicking on the author’s image and name will take you to […]
SMX Social Media Marketing 2012: Getting Ahead with Google+
Getting Ahead With Google+ Presentations from SMX Social Media Marketing, December 2012 It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features […]