11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
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John McAlpin's latest articles
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
Hosting third-party content: What Google says vs. the reality
Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines.
5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin
Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.