Mentions, citations, and clicks: Your 2026 content strategy
Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.
Topic: Model Context Protocol
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
Google open-sources ads API MCP server for AI developers
This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.
AI agents in PPC: What to know and build today
Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.
How Model Context Protocol is shaping the future of AI and search marketing
MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.