The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Topic: Professional services
How SEO scope creep happens and 7 ways to prevent it
Small, unbilled SEO requests add up fast. Use these seven steps to control scope creep, price extra work, and protect your profitability.
How to become an SEO freelancer without underpricing or burning out
Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.
Ensuring quality in your SEO services: A checklist
From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services.
How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability.
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
Defending SEO, Yet Again!
SEM and SEO, Rocket Science, or Just Plain Science? (Part 1) from Kevin Lee at ClickZ has Kevin jumping formally into the "SEO is easy versus SEO is rocket science debate" and digging a hole even deeper for himself, as far as I’m concerned. Sorry, Kevin. Kevin writes: To recap the roots of the controversy, […]