Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
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Sara Taher's latest articles
Regex for SEO: The simple language that powers AI and data analysis
From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
What should the title tag length be in 2025?
Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.
Your guide to SEO forecasting with Google Sheets
Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.
Redefining SEO: AI Overviews and the road ahead
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.
Why is this ranking on Google?
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
Ensuring quality in your SEO services: A checklist
From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
How market types shape marketing and SEO success
Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.