Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
Topic: Search engine
Pew: 60% of Americans read AI summaries in search results
40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
80% of ChatGPT product recommendations change when search is enabled: Study
Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.
Meta launches AI Mode in Facebook search to answer questions
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Google expands limited ad serving policy on Search
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Google can be directly liable for false AI Overview claims: German court
The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
Introducing ‘YBYS’: Your brand = Your SEO
The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.
Sundar Pichai: Google Search, AI agents, and tools will become one
Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.
Google Search gains information agents and improved agentic experiences
Google will continuously scan the web to give you updated information on your search - as an agent would do.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
Ask.com shuts down after over 25 years
The turn down web page says, "Jeeves’ spirit endures."
AI sees your brand as math, not messaging
As discovery shifts from traditional search, brands must package knowledge so AI can read, verify, and rank it.
Can a fake brand win in AI search? New experiment says yes
A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
The hidden ‘bland tax’ that could erase your brand from AI search
Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
How to optimize for keywords you can’t use
When legal, brand, or perception limits block key terms, use related keywords, anchor text, and title tags to capture demand anyway.
Google AI Mode in Chrome now lets you search deeper with fewer tabs
Google Chrome now has a new side-by-side mode, search across tabs, and multi-input tools.
March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis
Nine out of 10 correct may sound strong for generative AI, but that means searchers could be getting millions of inaccurate answers every day.
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
How to design content that AI systems prefer and promote
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
Build your own AI search visibility tracker for under $100/month
Follow a practical framework to build an AI visibility tracker using vibe coding across ChatGPT, Claude, Gemini, and Google.
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.
ChatGPT citations favor a small group of domains: Study
ChatGPT pulls 6x more pages than it cites, concentrating visibility among ~30 domains and favoring topic-wide coverage, study finds.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Google expands Personal Intelligence to AI Mode, Gemini, Chrome
Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.