Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Topic: Shanghai
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers.
Disney theme parks now on Google Street View
Users can now virtually tour almost every inch of Disney's many theme parks.
Google Legal Headaches Roundup: Angry Chinese Resellers, Toolbar Snooping, Texas Conspiracy Theories
No stranger to lawsuits and regulatory complaints, Google is dealing with a trio of new claims and contentions. Ad reseller partners in China are suing Google for lost commissions and other damages tied to Google’s recent pullout of that market. According to an article in Shanghai Daily: Seven former advertising resellers for Google China in […]
SearchCap: The Day In Search, July 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expanding Its Hotel Prices Experiment In Google Maps You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local […]
Even If Google Leaves China, You Shouldn’t
Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.
Google China’s President, Kai-Fu Lee, Resigns To Pursue New Ventures
Google Executive to Quit from the Wall Street Journal reports Kai-Fu Lee, the president of Google’s China operations is leaving the company. Kai-Fu Lee has helped Google gain market share in China but still is a weak second to Baidu, which has 76% share in China, whereas Google has about 20%. Lee left Microsoft in […]
SearchCap: The Day In Search, December 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Report From The Field: Search In China 2008
We’re wrapping up SMX China in Nanjing this afternoon. By all measures, the show was a success, with about 300 attendees and a dozen exhibitors, with people from China as well as many other Asian countries, India, Israel and even Africa in attendance. Search in China is thriving, seemingly impervious to the economic turbulence that’s […]
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
Did Dalai Lama Award Cause China To Redirect Google, Yahoo & Microsoft Search Traffic To Baidu?
Reports have been coming in that people trying to reach Google, Yahoo and Microsoft from within China or via Chinese ISPs are being redirected to Baidu. Some have accused Baidu of hijacking the traffic, but we think it’s likely that China is upset with the US over the award it granted to the Dalai Lama […]
SearchCap: The Day In Search, October 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
An Inside Look At China’s Internet Population
Deborah Fallows, Senior Research Fellow, Pew Internet & American Life Project, has just published a fascinating report detailing the demographics of Chinese internet users. Deb, an American currently living in Shanghai, notes that “there are now an estimated 137 million internet users in China, second in number only to the United States, where estimates of […]
SearchCap: The Day In Search, June 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google To Open R&D Office In Shanghai
Google to Open Research Center In Shanghai from the Wall Street Journal reports Google is planning on opening a research and development center in Shanghai, China in an effort to gain market share from Baidu. The R&D center is expected to open on June 25, 2007, with a focus on researching Chinese-language Internet searches. Previously, […]