What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be overlooked.
Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be overlooked.
Andy Atkins-Krüger | May 21, 2019 at 9:51 am ETSo, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day “Europe” will probably bite back, it did. “Europe” bit off a whole chewy chunk of Google and all other search engines in just one surprise and relatively unexpected verdict. The hysteria surrounding […]
Andy Atkins-Krüger | May 20, 2014 at 9:26 am ETYandex chose the Bynet Week conference in the city of Minsk in Belarus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the announcement yesterday following on from his original explanation in […]
Andy Atkins-Krüger | Mar 13, 2014 at 1:56 pm ETYandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]
Andy Atkins-Krüger | Jan 14, 2014 at 8:17 am ETLeading Russian search engine Yandex is to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results, it announced yesterday to an audience in Moscow thus opening the door to a world after links. Alexander Sadovsky, who is the Head of Web Search at Yandex, announced the change at […]
Andy Atkins-Krüger | Dec 6, 2013 at 8:22 am ETIt’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world clearly shows that shifts in budget allocation reflect the stories we see […]
Andy Atkins-Krüger | Aug 27, 2013 at 9:30 am ETToday, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to put the situation into its wider context. No global agency vendor actually […]
Andy Atkins-Krüger | Aug 13, 2013 at 9:00 am ETIlya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search […]
Andy Atkins-Krüger | Jul 28, 2013 at 2:07 pm ETRecently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]
Andy Atkins-Krüger | Jul 23, 2013 at 9:00 am ETTargeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast majority target a particular nation first, prove the business model, grow their business’ success, and then consider rolling out globally. What this actually means is that most Web projects which […]
Andy Atkins-Krüger | Jun 28, 2013 at 10:10 am ETI apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain why. A quick recap of hreflang first. Hreflang is an attribute […]
Andy Atkins-Krüger | Jun 11, 2013 at 10:32 am ETI was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not […]
Andy Atkins-Krüger | May 29, 2013 at 10:48 am ETYandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks […]
Andy Atkins-Krüger | May 17, 2013 at 1:30 pm ETLast week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
Andy Atkins-Krüger | May 14, 2013 at 10:35 am ETI’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga), I’ve become very conscious of a cloud of what can only be described as “SEO Depression” unfolding over conference […]
Andy Atkins-Krüger | Apr 30, 2013 at 9:45 am ETBrainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new marketing driver which many are talking about. Google has driven us to it with a variety of animals (Pandas and Penguins) and has threatened […]
Andy Atkins-Krüger | Apr 2, 2013 at 11:55 am ETSpeakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting issues to targeting and handling different languages. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of […]
Andy Atkins-Krüger | Mar 19, 2013 at 9:01 am ETSEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This shouldn’t really be the case, but is. If you start to think of PPC as a device of SEO, it takes on a very different light and your own attitude shifts slightly. […]
Andy Atkins-Krüger | Mar 5, 2013 at 12:26 pm ETUnfortunately for those of us who work in the international space, launching a global PPC campaign is much less successful than doing so domestically? Why is this and what’s to be done? Culture and language is the answer you’re expecting from me – right? Yes, that’s definitely an important part of the mix, but there […]
Andy Atkins-Krüger | Feb 19, 2013 at 11:35 am ETIn search marketing, we work in the communication business. Two aspects of communication which are often forgotten — or at least not seen to be a part of the “message” — are the buying or inquiring forms and the price. Let’s deal with the forms first. Many writers at Search Engine Land have talked about […]
Andy Atkins-Krüger | Feb 5, 2013 at 12:25 pm ET