What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be...
Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be...
So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day...
Yandex chose the Bynet Week conference in the city of Minsk in Belarus to announce that they have “Started to remove links gradually”...
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for...
Leading Russian search engine Yandex is to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results,...
It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely...
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently...
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer...
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords...
Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The...
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting....
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen...
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow....
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I...
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences...
Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international...
Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various...
SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This...
Unfortunately for those of us who work in the international space, launching a global PPC campaign is much less successful than doing so...
In search marketing, we work in the communication business. Two aspects of communication which are often forgotten — or at least not seen to be...