SEO
What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be...
Andy Atkins-Krüger
Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.
Content
Google: The European Court Is Really Telling You To Be More “Relevant”
So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day...
Content
Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals
Yandex chose the Bynet Week conference in the city of Minsk in Belarus to announce that they have “Started to remove links gradually”...
Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for...
Content
Yandex To Stop Counting Links As A Ranking Factor For Commercial Queries In Moscow
Leading Russian search engine Yandex is to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results,...
SEO
Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia
It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely...
SEO
Master The Management Of International SEO Services Vendors
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently...
SEO
In Memoriam: Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer...
Google Ads
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords...
SEO
Global Site Infrastructure Plan Essential For Effective SEO & Usability
Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The...
SEO
3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting....
PPC
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen...
SEO
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow....
Local
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I...
SEO
Is Multinational SEO Dead? No, But It’s Changing…
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences...
SEO
The Dangers Of Brainstorming Your International Content Marketing Strategy
Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international...
Latest Tips From Google & Others At The International Search Summit @ SMX
Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various...
PPC
Why Pay Per Click Is Such A Beautiful Tool For SEO
SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This...
Content
15 Tips To Launch A Successful Multilingual PPC Campaign
Unfortunately for those of us who work in the international space, launching a global PPC campaign is much less successful than doing so...
SEO
How International Pricing Strategy & Website Forms Impact Global Search Marketing
In search marketing, we work in the communication business. Two aspects of communication which are often forgotten — or at least not seen to be...