Andy Atkins-Krüger
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About Andy Atkins-Krüger

Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.

Andy Atkins-Krüger's latest articles

Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content

Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]

Yandex Launches Personalized Search Results For Eastern Europe

Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]

SEO

Is International SEO Really That Different From “National” SEO?

Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind that it’s actually not. Usually, they have a view that international SEO is all about infrastructure, domains and local domains and not much else. But is this true? You’ll probably not expect me, […]

The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news […]

Do I Change My Site In The UK To Comply With New Cookie Laws?

People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing […]

Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs

Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]

SEO

Russia’s Search Engine Yandex Steathily Moves West

Yandex now has deeper cash pockets following its IPO -- so where and in what type of expansion is the company going to expand? Moving west and south perhaps? There are good competitive reasons why Yandex needs to take its battle with Google to other markets -- but it also needs to be secure at home -- in Russia.

SEO

Google Now Helps Your Content Rank In Any Language

Do you need to localize your website to reach local markets anymore? Maybe not since Google last week rolled our a feature to many markets globally, to automatically translate a keyword and search for results from webpages everywhere in every language? What does this mean about our future strategies? Do we need to have a fundamental re-think about international search?

SEO

Too Late For Thanksgiving & Too Early For Diwali

So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.

SEO

Google Instant: Could It Be Instantly Successful Globally?

Google Instant certainly got people talking -- where it was rolled out that is because it didn't make it to rest of the globe instantly. Comscore has released figures showing its impact on search shares in the US -- but what are the predictions for the rest of the world. Will Google Instant be a runaway global success -- instantly?

SEO

Coping With The Increasing Complexity Of International SEO

Not a day seems to pass when there isn't some new feature announcement by the search engines or some acquisition of an organization we've none of us heard of, but which powers lots of sites we didn't know needed powering. Its complex enough for anyone - but if you're in charge of a 25-language site running in 170 countries, its more than mind boggling - it can be soul destroying. Just how do we cope?

SEO

Globalization For Small Business

Is going global too expensive or too complicated for small businesses -- or is the opportunity just the same for them as huge conglomerates? Indeed, is it possible that the opportunity is relatively-speaking even greater for mom and pop than for Mr. Big Corporation?

SEO

The Life Of A Dual Personality Keyword

The search volumes for keywords in Google's Keyword Tool are not always what they seem - especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?

SEO

Even If Google Leaves China, You Shouldn’t

Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.

SEO

My Dream International Content Management System

Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!