Zillow has always seen itself as a media company. The real estate site, which launched in early 2006, has continued to add features and listings that are very real-estate centric. But with the introduction of its “DirectAds” program it has become something else — a site that uses its considerable data and data-mining capabilities to […]
In what now has become an almost weekly industry exercise in anticipation and speculation, the Wall Street Journal writes about the forthcoming unveiling of Google’s plans for its (Phone/OS) mobile launch (“within the next two weeks”). The interesting new aspect of the piece is the idea of the OS/software as an open development platform for […]
There is a belief, held by many, that there is a bright future for ad-supported or subsidized mobile services. Google’s CEO Eric Schmidt floated this idea as far back as November 2006. Now, the long-delayed Blyk in the U.K is live and MySpace in the U.S. has announced an ad-supported model (and a richer subscription […]
Facebook Gets Personal With Ad Targeting Plan from the Wall Street Journal reports Facebook will be launching a new ad service as early as late fall. The ad service will generate very personalized results, based on the wealth of information Facebook has on their users. The ads will not just be generated based on gender, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The US Federal Trade Commission is going to have a public forum in Washington, DC on Nov. 1-2 to bring together various consumer groups, academics and interested parties to address concerns “raised by the practice of tracking consumers’ activities online to target advertising.” The last time the FTC looked into “online profiling” for the purposes […]
Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To me, this is just like […]
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]
Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search […]
Iinnovate has an excellent interview with Google’s CEO, Eric Schmidt. He discusses many topics around the theme of entrepreneurship and management but also touches on other topics during the 20-minute interview. One point Danny and I found interesting from the interview was how he replied to the question on “what the characteristics of an entrepreneur?” […]
Nokia announced they will be entering the mobile ad space with a program for advertisers, Nokia Ad Service, plus a “white label” Nokia Advertising Connector a program for others who want to run mobile ad programs. This move positions Nokia against other mobile ad providers, such as Google, Yahoo and others. ZDNet takes a look […]
Google’s CEO, Eric Schmidt, spoke at the Morgan Stanley technology conference in San Francisco yesterday. Blogging Stocks has live coverage from Eric Schmidt’s speech and question and answer session. The four main points taken from his presentation were: Google Says Using Cash for Merger Spree Unlikely at PC Magazine explains that Google will not be […]