Facebook To Launch Personalized Ad Program

By Barry Schwartz

Published: August 23, 2007 at 9:04 am

Facebook Gets Personal With Ad Targeting Plan from the Wall Street Journal reports Facebook will be launching a new ad service as early as late fall.

The ad service will generate very personalized results, based on the wealth of information Facebook has on their users. The ads will not just be generated based on gender, age or geo-location but also based on personal preferences such as religion, music, family and more. The ads will be displayed on a profile’s “news feed” and on several other pages. It is still early in the game, and Facebook has not released any details about their ad program, but there is a lot of buzz about what the final product might just be.

Explore more on

Data mining Facebook Feed Social media marketing Targeted advertising The Wall Street Journal

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.