Sign up for our daily recaps of the ever-changing search marketing landscape.
Facebook To Launch Personalized Ad Program
Facebook Gets Personal With Ad Targeting Plan from the Wall Street Journal reports Facebook will be launching a new ad service as early as late fall.
The ad service will generate very personalized results, based on the wealth of information Facebook has on their users. The ads will not just be generated based on gender, age or geo-location but also based on personal preferences such as religion, music, family and more. The ads will be displayed on a profile’s “news feed” and on several other pages. It is still early in the game, and Facebook has not released any details about their ad program, but there is a lot of buzz about what the final product might just be.