What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
Topic: Tofu
Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
The micro-macro shift: How to measure AI visibility now that precision is gone
AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.
Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
What blog posts should you write to be mentioned in ChatGPT?
A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
The funnel flip: Why AI forces a bottom-up acquisition strategy
AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the right order.
Why bottom-of-funnel content is winning in AI search
Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Mentions, citations, and clicks: Your 2026 content strategy
Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Share of voice: Why it matters for your brand and how to own more of the space
Share of voice shows how your brand stacks up. Learn how to calculate it, why it matters for SEO and marketing, and how to grow your digital presence.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
TOFU keywords: Meaning, importance, and use
TOFU keywords attract new audiences. Learn how to find, target, and rank for them to build brand awareness and fill your marketing funnel.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Paid search for lead gen: Tips for new accounts with limited budgets
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.