Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Topic: VIZIO
Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
For answering questions, Google Home bests Amazon Echo & Alexa
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
SearchCap: The Day In Search, July 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cutts: Infographic Links Might Get Discounted In The Future In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount […]
Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets […]
Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV
Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other.
SearchCap: The Day In Search, November 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
Yahoo – But Not Yahoo Search – Headed To TV
Yahoo is making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration won’t include a Yahoo search box. The Yahoo widgets are Internet-based applications that can be used on Internet-connected TVs and controlled with the TV’s remote control. Samsung has just introduced a TV that integrates the Yahoo Widget […]
Scoring The Superbowl Ads & Search: Do Broadcast Marketers Get Online Acquisition?
Way back in 2007, an iProspect/Jupiter Research study found that two-thirds of those online are motivated to search online due to an offline channel such as a TV ad. Since 2007 was an eternity ago in internet time and search continues to grow, that number has surely only gone up. That TV ads cause viewers […]