Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Topic: ZoomInfo
Can’t keep up? 3 timeless ways to future-proof SEO
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Microsoft & Google Sued Over Paid Search Patent Infringement
Google And Microsoft Sued For Patent Infringement from MediaPost reports Google and Microsoft were sued for patent infringement over their paid search platforms. A Ohio based company named Paid Search Engine Tools of Liberty Township said Google’s AdWords and Microsoft’s adCenter products infringe on their patent, “Paid search engine bid management.” The full patent can […]
SearchCap: The Day In Search, October 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Surveying The People Search Landscape
Can you imagine trying to sort through billions of web pages without a search engine? Inconceivable! They make it easy and fast to find information. Now how about finding one of the six billion people on the planet. Where’s the Google of people search? As it turns out, an entire industry of people search engines […]
SearchCap: The Day In Search, August 8, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
People Search Engine Spock Goes Live
In the increasingly popular category of “people search” much-anticipated new search engine Spock launched with a public beta today. It’s running very slowly this morning and so it has been challenging to use. However Spock joins a growing list of “vertical” engines focused on the segment such as Zoominfo, Wink, Pipl, WikiYou, PeekYou and several […]
Facebook One Of The Top Search Engines? I Dunno About That!
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s pronouncement that it is the "most used people search engine on the web." Really? According to? Facebook gives some stats that perhaps back up this claim, but only if you consider Facebook a people search engine. I don’t. Not yet. It’s hard […]
SearchCap: The Day In Search, June 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Reuters Buys Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group
Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL’s search efforts: As part of its drive into this space, it has created a new strategic group within Reuters and appointed former […]
SearchCap: The Day In Search, April 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
ZoomInfo Offers Free Company Profiles
ZoomInfo today launched its Business Information Search Engine, a service that offers information on more than 3.5 million companies. Although the company profiles are similar to those offered by Hoovers.com and other subscription-based providers, ZoomInfo business profiles are free. The profiles also differ in how they’re compiled. While most business information providers laboriously compile information […]
Searching For “The Next Google”
“Company X could be the next Google” is a platitude often bandied about by financial journalists or investment analysts touting typically obscure companies that could, potentially, score success on a Google-like scale. Most companies never come close to achieving Google’s financial or commercial success, of course. But say you were interested in finding one of […]