How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
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Brad Smith's latest articles
Can’t keep up? 3 timeless ways to future-proof SEO
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
5 reasons why rankings are lying and how to fix them
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
7 reasons why your AI content sucks (and how to fix it)
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Content not ranking? 5 questions to ask ASAP
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.