How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
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Brad Smith's latest articles
Can’t keep up? 3 timeless ways to future-proof SEO
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
5 reasons why rankings are lying and how to fix them
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
7 reasons why your AI content sucks (and how to fix it)
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Content not ranking? 5 questions to ask ASAP
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
3 quick SEO wins to kick-start growth next year
Driving SEO growth takes time, but you can implement these simple but effective tactics in the next 3-6 months to get short-term wins.
3 steps to mastering the right indicators for lasting SEO results
Quick SEO wins are important, but they aren’t enough. Learn the path to enduring SEO results by focusing on the right indicators and inputs.
5 SEO mistakes sacrificing quantity and quality (and how to fix them)
Quality and quantity in SEO don't have to be mutually exclusive. Find out how to fix these common mistakes to scale your SEO efforts.
The 5 degrees of link relevance
Here's a framework that bridges the gap between theory and practice, enabling you to build high-quality, relevant links consistently.
How to 10x rankings in competitive spaces using the ‘beachhead principle’
Learn how this military-inspired strategy can help you prioritize keywords wisely and set the stage for long-term SEO success.
Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
How to land 1,830 ranking positions with only one article
You don't always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. Here's how.
Why most brands fail at link building: Top 5 mistakes
Here’s why most brands fail at link building and how the successful ones build high-quality links month after month.
Why next year’s SEO results depend on your SEO work this year
Need to justify the value of your SEO investment? Here's a five-step model to forecast the long-term impact of your organic search efforts.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
A 5-step framework to scale your content operations and SEO
Don't let a lack of content operational system sabotage your SEO success by killing output, slaughtering velocity and maiming morale.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
How to reliably predict SEO success before publishing content
Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results.
Why you should fire clients more often (and how to do it the right way)
The best thing an agency can do is to fire clients regularly. Here's how to tell it's time to let go of clients who are no longer a good fit.