SearchCap: The Day In Search, June 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wired Mag Waxes Wordy About Maps & LocalFirst, for map and online mapping lovers, there is the piece, Google Maps Is Changing the Way We See the World, an interesting survey […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
Wired Mag Waxes Wordy About Maps & Local
First, for map and online mapping lovers, there is the piece, Google Maps Is Changing the Way We See the World, an interesting survey of the history of the mapping at Google, mashups, mapping APIs, Google’s acquisition of Keyhole (now Google Earth) and user-generated content on maps (My Maps). Then… -
Internal Microsoft Email Compares Life At Google Vs. Microsoft
Slashdot linked to a blog post that has an internal Microsoft email with a comparison of working at Google versus working at Microsoft. The email is an interview between an ex-Google employee who Microsoft hired. Here are my top hits from this email:… -
Google Launches APIs For Custom Search Engine
The Google Custom Search Engine blog announced the launch of the new APIs for Google Custom Search Engines. The new APIs enable you to better manage the linked CSE feature. In short, instead of you managing all the criteria on Google’s console, you can manage it via your own tool… -
What To Do When Your Company Wikipedia Page Goes Bad
It happens to many companies: their Wikipedia page evolves and starts reporting bad stats, inaccuracies, legal stories you thought were water under the bridge and more. Wikipedia is a web 2.0 success story, and almost always ranks on page one in Google search results for your brand. Anyone can… -
SEMPO Opens Advanced Search Advertising Course
SEMPO has now announced their third training course, the Advanced Search Advertising course is now live. Advanced Search Advertising consists of 13 lessons: An Evolving Opportunity, PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics, I.P. – Click… -
YellowPages.com Testing Dramatically Improved Beta Site
AT&T’s YellowPages.com, which was recently named the fastest growing Internet yellow pages site by comScore, has been testing a beta site with a dramatically improved design and user experience. Here’s the new beta site…. -
Apple iPhone Craze: A Search Volume Look
Hitwise sent me some data on the search volume for the term “iPhone.” As many of you know, Apple is releasing the iPhone this Friday, and the press and craze over this product is unprecedented. Just take a glance at the coverage at Techmeme and you can see, the news… -
Google AdSense Adds Corner Styles Format
The Inside AdSense Blog announced that they have added corner styles as a method of customizing your AdSense ads. Corner styles currently come in three styles, the default square, slightly rounded, and rounded corners. Here are images of all three:… -
MySpace TV To Compete With Google’s YouTube
MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have a MySpace ID. There will be integration between MySpace… -
Tolles Replaced Skrenta As CEO Of Topix
Chris Tolles announced that he would be taking over the roll of CEO at Topix. Rich Skrenta, the former CEO of Topix, will be a member of the board and an advisor. Why the change? Chris explains that Rich wasn’t having “as much fun” as he did in the past…. -
Marchex Simultaneously Launches 100K Local Search Sites
If you can believe it, Marchex has simultaneously launched more than 100,000 local and vertical search sites representing over a billion pages. The move is probably unprecedented outside of a search index. In May of 2006 Marchex acquired local search site OpenList and has used its technology assets and methodology… -
The In-House SEO Life Cycle
Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company. Today’s in-house article…
Search News Headlines From Elsewhere
Applications & Portal Features
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An entirely new way to stay organized, Google Docs & Spreadsheets -
Microsoft Betas: Windows Live Photo Gallery; Microsoft Live Drive
Here, Techcrunch -
Partnering with Ingram Micro, Google Enterprise Blog
Business Issues
-
Topix Appoints Chris Tolles as CEO, Bill Hartzer -
Introducing Google Earth Outreach, Google Blog -
On Jerry
Yang as Yahoo’s New CEO, Jeremy Zawodny -
DeWolfe, Anderson To News Corp: Show Us The Money
, Techcrunch -
LinkedIn marks progress to IPO, hires ex-Tivo CFO, Reuters.co.uk -
Ask Jeeves, TPI, MSN, etc. Agreements, Strategy, Excitement,
Multilingual Search Blog -
Website Pros and Web.com Sign Definitive Merger Agreement, CNN Money -
Google Rated Most Attractive Foreign Company in Korea, Digital
Chosunilbo
Conferences
-
SES
Toronto & Latino Edition 2007 – wrap ups, Search Engine Strategies
Blog -
SES Travel – Keynote Announcement, Search Engine Watch -
SMX Wrap-up, Beginning SEO
Podcast
Link Building
-
What it Looks Like to Be Hit By Google’s Real Estate Reciprocal Link
Penalty, SEOmoz -
Trackback Spamming And Black Hat Link Building, Fantomaster
Local, Maps & Mobile
-
Google
Maps Is Changing the Way We See the World, Wired News -
Google Earth Zooms In on Darfur Genocide, Wired -
Google Earth & Maps
Advertising Patent Application, SEO By The Sea -
Yahoo Testing New City Travel Guide Search Shortcuts, Search Engine
Journal
Paid Search & Contextual
-
adCenter travel webcast on demand now available, adCenter Blog -
Google AdWords
Not Accepting New Click to Call Advertisers, Search Engine Roundtable -
AdWords: Show Ads Evenly Over Time Setting Not Working, PPC
Discussions -
6 Ways
to Increase Your PPC Traffic, PPC Hero
Searching
-
Google China news searches now focus on images, Reuters -
Ask.com on Trends, Freshness,
Personalization, and Better Search Results, SEO By The Sea -
ZoomInfo – People Finder and Company Intelligence Tool, Search Engine
Watch -
Google-internal Data Restrictions
, Google Blogoscoped -
Kosmix.com : Search Start-up Looking for Meaning in Search Queries,
Search Engine Journal -
Google search rivals full of sound and fury, The Register -
Yahoo Blocked In China?, Pacific Epoch
SEM Industry
-
Summer Lull? What Summer Lull? The Search World is Hotter than Ever,
SEOmoz -
Interview with Barry Welford, of Strategic Marketing Montreal, SEO
Montreal Blog -
Four SEM
Industry Rants, Online Marketing Blog
SEO & SEM
-
Coordinating Search with External Media: Can Less Be More?, Search
Engine Watch -
Website
Sustainability: What Percent of Your Traffic Comes From Search
Engines?, SEO Book -
Frustration
Over Google URL Removal Tool, Search Engine Roundtable -
Reports of More
Google Hijacks via Proxy Sites, Search Engine Roundtable -
Companies Offer
to Damage Your Competitors Search Engine Rankings, Search Engine
Roundtable -
Submit a
Reconsideration Request to Google if You Buy a Banned Domain, Search
Engine Roundtable -
Yahoo Counting Un-Linked Images as Links, Marketing Pilgrim
Social Media
-
8 Simple Rules For
Social Media Marketing in Business to Business Markets, Stuntdubl -
Outcome of an Ad Contest Starts an Uproar on YouTube, New York Times -
How
Twitter Creates a Social Sixth Sense, Wired -
SMM in
Depth, Yahoo Publisher Network Blog -
Reconstruct a Feed’s History Using Google Reader, Google Operating
System
Video & Image Search
-
Put your photos on a map, and Picasa on your phone, Official Google
Blog -
How to get traffic from Google Images, BlogStorm -
Sketchies – Vote
Now!, YouTube Blog -
Reputation Management for Image Search, Wolf Howl
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