Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day
The Yahoo Search Blog announced that if you conduct a search at Yahoo on valentine’s day or other related search terms, you will see a horizontal search bar with hearts for the special day. This is something Google has done for the past few years, when it comes to the holiday season, just see our […]
Barry Schwartz on February 10, 2009 at 9:16 am | Reading time: 1 minute
The Yahoo Search Blog announced that if you conduct a search at Yahoo on valentine’s day or other related search terms, you will see a horizontal search bar with hearts for the special day. This is something Google has done for the past few years, when it comes to the holiday season, just see our 2006, 2007 and 2008 coverage on that news, plus Google did it back in 2005, but not for Valentine’s Day.
Here is a picture of what it looks like in Yahoo:
This is great for advertisers to get more exposure of their ads during the season, but why don’t I see the hearts for searches like flowers.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.