Google Dresses Up Sponsored Links With Holiday Dividers Again

Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches. For example, a search on christmas displays Christmas trees as the divider, as illustrated below: Search for kwanzaa, and you get green, black, and red […]

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Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches.

For example, a search on christmas displays Christmas trees as the divider, as illustrated below:

Google Holiday Dividers


Search for kwanzaa, and you get green, black, and red candles:

Google Holiday Dividers

Try a search for hanukkah gifts, and you get white candles:

Google Holiday Dividers

What is interesting is that searches for popular toys such as playstation or used Motoman robots return a divider made up of Christmas baubles:

Google Holiday Dividers

Note that these only appear to be showing to those in the United States. If you live outside the U.S. and want to see the dividers, after you do a search, add &gl=us to the end of the search string in your address bar, like this:

https://www.google.com/search?q=playstation&gl=us

More coverage of the Google holiday divider at Handsome Logic and the Search Engine Roundtable.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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