• Eivind Otnes

    Such a simple measure to take for any local business and yet so powerful!

    Even though it is so obvious and simple for marketers, it is just unfortunate that a lot of local businesses find this complicated/ confusing getting their Google+ page up and running.

  • http://houstontexasseo.com/ Paul Sherland

    These are excellent tips Jason! A couple of comments though. (1) Your business name, address, and phone number should be consistent everywhere online, but Google’s Joel Headley told us at Local University Advanced that Google can accommodate the standard postal spelling variations, like suite, ste or #. (2) Mike Blumenthal noted at the recent Dallas Local University that it’s important to select your cover photo to adapt to the different ways that Google might display it. Thanks again Jason!

  • RightTech

    Could you expand on what you mean about selecting a “cover photo to adapt to the different ways that Google might display it”?

  • http://www.linkedin.com/in/sophietran Sophie Tran

    Thanks for sharing great tips on how to beat competitors in a local search. As a professional in the online brand and reputation management industry, I’d really like to emphasize the significance of tip #4: Soliciting Legitimate Customer Reviews. This is extremely important for businesses because over 90% of customers will search for reviews before giving their money and time over to new business or product. It is also equally important to NOT solicit illegitimate customer reviews because not only is it obviously wrong, Google and other search engines are catching on to tricky, unethical schemes and businesses who are shady will be guaranteed to regret and pay for their actions.

  • http://houstontexasseo.com/ Paul Sherland

    Sure thing — I should have been more specific! Mike recommended sizing the image to 1600 x 900 and accounting for a substantial margin around the photo that might not be displayed in some formats. So you don’t want to design the image to have critical content in those margin areas.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    The confusion is because Google has changed their features so many times that small business owners don’t know who from what.

    Google, Gmail, Google Places, Google Local, Google+, Google+ Business pages….Throw Adwords Express on top of this as Google does and It’s little wonder the business owner who registered for one Google service 2 years ago is fully confused about their current situation in local search.

    Google is bringing many of these business listings/features under the G+ umbrella – https://support.google.com/places/?p=coming_soon&hl=en&gl=US#topic=1656739

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Sophie I think the “review stat” gets inflated after every social media and Internet Marketing conference. Its usually an agency, book author or cloud service overreaching in their pitch.

    Reviews are clearly important, but they are not equally important across all businesses/verticals. The larger the purchase the more important the review becomes. If you think about it, do you really read through a bunch of reviews 9 out of every times you conduct a transaction in life? Yes, we pick up assurances and other indicators of security, but this does not always mean an “Internet Review”.

    Google, Yelp and others state you can’t “Solicit” reviews. I think I know what you meant, promote clear paths for your customers to review you, but solicit has a precise meaning that may send folks down a risky path.