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“Actively Discussed On Google+” Now Showing In Google Search Results
Google’s results are getting even more deeply intertwined with Google+. New links are now showing under results that show “Actively Discussed On Google+.” The link is expandable and brings in Google+ comments or posts when clicked.
The “Actively Discussed on Google+” displays much like a sitelink with a blue “Show” button that will expand the discussion without taking users off the results page:
When the show button is clicked we’ve spotted either comments or posts from Google+ displaying. Comments look quite similar to the Google+ execution and are nested as responses. To no-one’s suprise, a link at the bottom of the expanded unit allows users to go directly to Google+:
A few implementations spotted weren’t actual discussions, rather just Google+ posts. This example for instance pulls a Google+ post under the result with the Google+ post basically replicating the URL above. While it makes sense to tie in discussions, pulling in post without comments like this seems like a bad idea.
This implementation furthers the Google+ification of Google search, many times pushing Google+ over relevancy. The “Actively Discussed” links are in test mode currently, no official release has been announced.