AdWords Upgraded URLs Deadline: July 1st

By Ginny Marvin

Published: June 17, 2015 at 9:30 am

Time is ticking down to transition to Upgraded URLs in AdWords if you’re using any kind of tracking in your destination URLs. Google has announced the deadline for getting set up is July 1st.

If you’re using auto-tagging only, then you don’t need to do anything. Auto-tagged accounts will get updated automatically and destination URLs will be moved over to the new final URL fields.

If you are using URL tracking from a third-party or ValueTrack parameters, get prepared before the deadline. You’ll need to manually move your destination URLs to the new Upgraded URL fields.

This week’s AdWords blog post covers what’s going to start happening on July 1st, FAQs, and resources for making the transition to Upgraded URLs. Consider yourself warned.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.