URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
Topic: Persistent uniform resource locator
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
How to safely implement high-impact technical SEO changes
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Page indexing report in Google Search Console delayed
The report has not been updated for two weeks now but this is not all that uncommon.
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its help documentation to clarify how to handle all your domain variants for site moves.
Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
Want to make sure search engines and AI crawlers can find your pages? Make a sitemap in seconds with our free Sitemap Generator tool!
Why tracking parameters in internal links hurt your SEO and how to fix them
Parameterized URLs bloat crawl paths, fragment attribution, and dilute link equity. Here’s a cleaner, scalable tracking approach.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
Google: 75% of crawling issues come from two common URL mistakes
Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Google Search Console: How to fix ‘Duplicate without user-selected canonical’
Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.
Site architecture: Creating a website structure that ranks
A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking.
SEO-friendly URLs: What you need to know
Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.
Google updates its URL structure best practices document with added examples
There was no change to how Google Search handles URLs with this document update.
Google updates image SEO best practices to say use the same image URL for same image across your pages
Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.
Website migrations: a plan to keep your traffic and SEO safe
Worried your website migration will impact site rankings or performance? Done correctly, web migrations are nothing to fear.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Google’s new help document on faceted navigation
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
LinkedIn Ads launches dynamic UTMs for campaign tracking
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Google Search Console experience and enhancement reporting bug
Google is working on a fix, this has no impact on indexing or ranking.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
Google announces new validations for ad account names
Account names with URL's will no longer be permitted.
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
Google launches visual elements gallery documenting 22 elements on the Google Search results page
This new document explains the most common user interface elements of Google web search page.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Google Search Console to release new video page indexing report
Soon you will be able to better debug your video indexing issues with Google Search Console.
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
Google URL inspection tool bug leading to errors for some
Google is working on fixing the issue to resolve these errors.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.