August Search Share: Bing Hits “All Time High”

The early August search market share data is out from financial analysts ahead of the official comScore release. That official release will likely be later this afternoon (now updated, see postscript). Yahoo is down once again while partner Bing has hit “an all time high” according to one analyst.

Google lost some share (0.4 percent) in August, while Bing gained and Yahoo declined by an equivalent amount (0.2 percent). Strangely, AOL also gained (0.2 percent).

Here are the August comScore numbers:

  • Google: 66.4 percent (66.8 percent in July)
  • Bing: 15.9 percent (15.7 percent in July)
  • Yahoo: 12.8 percent (13.0 percent in July)
  • Ask: 3.2 percent (3.1 percent in July)
  • AOL: 1.7 percent (1.5 percent in July)

The combined Microsoft-Yahoo Search Alliance market share remained flat at 28.7 percent however.

The Search Alliance share has been either flat or slightly down consistently since it came into being. At that time it was about 29 percent and really hasn’t budged, largely because Yahoo’s share has declined as Bing’s has grown. The big question is whether Yahoo CEO (and former Google executive) Marissa Mayer is going to do anything to stop the bleeding.

The following chart compares US search market share in August 2012 vs. August 2011.

Data source: comScore

These figures don’t reflect mobile search numbers, which represent a growing share of overall query volume. Google currently enjoys a roughly 94 percent share in the US mobile search market.

Postscript: comScore has now released the official numbers:

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Bing is still a sliver of the overall search pie. With Google holding firm to 2/3 of the market , it will take many years of bing baby steps for the tortoise to catch the hare.

  • http://twitter.com/seocognition Josh McCoy

    Rick, I couldn’t agree more with you. I have others (that do not know much about SEO) ask me all the time why I don’t pay attention to all the other miniscule search engines other than Google. Anything I doing Google seems to make me prevalent in the other search engines. So I suppose, why would I ever look at any others at this present time?

  • http://twitter.com/dehati72 Vikas Shukla

    The bing and facebook partnership is the only way to topple google.

  • http://www.delivra.com/ Cody Sharp

    I have been trying out using Bing the entire month of September, having used Google for the last 6 years straight. So far, so good. Their engine has really become a solid product. It just needs more differentiation from Google.

  • http://twitter.com/HyperTexted Kevin Gerding

    I searched for a company’s address on Google, and while I did find it, I was turned off by the five listings below it. All five of the listings below it were from the Better Business Bureau. It’s sad that Google gives an organization such great ranks when they (BBB) were caught in a scam that took money from businesses in exchange for altering their ratings. Diversity is also sorely lacking in Google’s SERPS.

  • robthespy

    Get a grip! Google is among, if not THE MOST innovative tech company in world. And they have the best engineers.

    Your BLOG’s decline in rankings/traffic is not hurting the economy, trust me! ;)

  • robthespy

    So you found what you were looking for? And it sounds like you had no trouble doing so.

    Do you think people (non SE professionals) really care about which listings are displayed below the one they were looking for?

    However, I agree that more diversity would be nice (is essential).

  • http://twitter.com/ScrittySEO Paul Rone-Clarke

    I tend to agree. Domain stuffing and adding a huge percentage to their own advertising footprint on every page (adsense and self promotional stuff.increased size and prominance of Google logo for instance) means Google are no longer my search engine of choice. I still took to them for traffic, but also look to minimize my reliance on them. They are too self promotional and too flakey. Yes they are innovating – innovating their own bottom line at the expense of customer service. A short term tactic to be sure.

  • http://twitter.com/ScrittySEO Paul Rone-Clarke

    I tend to agree. Domain stuffing and adding a huge percentage to their own advertising footprint on every page (adsense and self promotional stuff.increased size and prominance of Google logo for instance) means Google are no longer my search engine of choice. I still took to them for traffic, but also look to minimize my reliance on them. They are too self promotional and too flakey. Yes they are innovating – innovating their own bottom line at the expense of customer service. A short term tactic to be sure.

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