Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the book Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).

• SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
• How Does Color Usage Affect SEO & Conversions?
• A Simple Guide To Understanding The Searcher Experience
• Keyword Classification: Understanding The “Why” Of SEO
• The Ties Between Emotional Design & SEO
• How To Understand Keywords In Searcher Context
• Web Searcher Behavior Quiz – Test Your SEO Knowledge
• Spreading SEO Awareness & Knowledge
• Website Usability 101 For SEO Professionals
• What Is Your SEO Archiving Plan?
• User-Centered Or Usage-Centered Design: Which Is Better For SEO?
• Eyetracking & SEO: Fad, Fact, Or Fiction?
• What Is The Key To Effective SEO Elevator Pitches?
• SEO Smackdown: Information Architecture vs. Technical Architecture
• Interview With Louis Rosenfeld, Author Of Search Analytics – Part 2
• Interview With Louis Rosenfeld, Author Of Search Analytics
• How To Use Personas & Scenarios In SEO
• How To Use Effective Navigation Labels for Search Engine Optimization
• Calling All Information Architects! Get With The SEO Program
• 3 SEO Myths About Information Architecture
• Why SEO Needs Its Own Reputation Management
• Findability, SEO, And The Searcher Experience
• Keywords, Text Links & Navigation Design
• Clickability & Search Engine Friendly Web Design
• More SEO Myths About Website Usability
• Mobile Searcher Behavior Should Drive Design & SEO
• Keywords, Aboutness & SEO
• When Good SEO Becomes Bad Information Architecture
• Key Information Architecture Concepts Every SEO Should Know
• 3 Search Types All SEOs Should Know
• Defining Download Time: Web Searchers Vs. Search Engines
• Deadly Sins Against SEO: Part 2
• Deadly Sins Against SEO: Part 1
• Information Architects Are From Venus, SEOs Are From Mars
• A Principal Goal Of SEO Should Be Customer Loyalty
• Is Social Media Ruining Search Results?
• Understanding Orienting Search Behaviors For SEO & Conversions
• SEO & Searcher Mental Models
• SEO And The Scent Of Information
• Commercial Intent & Web Search Behaviors
• Optimizing For Re-finding Search Behavior
• The 3 SEO/SEM Conference Personas
• Search Behavior: The 4th Building Block Of Search Engine Optimization
• Don’t Forget SEO For Navigational Searches
• Hey Usability Professionals: Get With The SEO Program
• SEO Vs. Web Site Architecture
• Are You An SEO Hybrid?
• Why User Experience Is A Crucial Part Of Good SEO
• The Most Dreaded Keyword Phrase
• SEO Ethics Are In The Eye Of The Beholder