Bing Ads Unveils Better Reporting

Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use.

The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when one switches from a campaign to a report, or from one report type to another.

Bing has made some changes in date ranges, as well. Users can see up to 366 days of data in the Search query report, and the absolute date range is specifically mentioned on reports for relative dates (i.e. last 7 days).

Currently, advertisers need to select “USE THE NEW VERSION” on the interface to switch to the new reports. After the end of the month, the new interface will become the default.

Bing Ads has released a video tutorial on the reporting changes.

Related Topics: Channel: SEM | Microsoft: Bing | Microsoft: Bing Ads | Top News


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  • Jerry Nordstrom

    Bing can improve the reporting tool all they want… it will still report the same data:
    No traffic and few conversions on and even worse on Yahoo. The reports are not the issue, it is the low volume on Bing, and the low quality of the searchers and content partners found under Yahoo. Fix those before you build new widgets for advertisers.

  • Carol Pollack

    As a bing adword user, its really important to update that the report data is clear and easy to understand. Thanks that they improve it.

    Thanks for sharing as well!

  • DiazFannie

    The reports are not the issue, it is the low volume on Bing, and the low
    quality of the searchers and content partners found under Yahoo. Instead of dwelling on this, I will make myself busy while making $45/hr online this is what I always do, Rich9.&shycom

  • Pat Grady

    Bing, add revenue IN THE PPC INTERFACE data (not the separate reports section), so we can aim for ROAS and not just CPA with our PPC bids.

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