Bing Ads Unveils Better Reporting
Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use.
The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when one switches from a campaign to a report, or from one report type to another.
Bing has made some changes in date ranges, as well. Users can see up to 366 days of data in the Search query report, and the absolute date range is specifically mentioned on reports for relative dates (i.e. last 7 days).
Currently, advertisers need to select “USE THE NEW VERSION” on the interface to switch to the new reports. After the end of the month, the new interface will become the default.
Bing Ads has released a video tutorial on the reporting changes.
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(Some images used under license from Shutterstock.com.)
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