Bing Launches Linked Pages, Promises Better People Search Results

Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer.

If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top:

Linked Pages lets you tell Bing which pages in the search results are specifically about your friend. The example Microsoft gave was the common name John Smith, but it also works with less common names such as Barry Schwartz. If you follow search, you are probably more interested in seeing information about me than maybe the famous psychologist or Cofounder of Calvin Klein.

Bing allows me to “link” search results to my person profile so that I can associate my Wikipedia page, my LinkedIn profile, my company profile, my blogs and so forth with this search result. This would make searching for your friends more relevant for you and obviously help Bing get some more structured data about web pages on the internet and how they related to your Facebook and other social profiles on the internet.

How To Set It Up:

(1) Login to Linked Pages with your Facebook account.

(2) Then grant Bing permission to post to Facebook on the following screen.

(3) Then Bing will show you a search query for your name, go through the results (or refine the query) and click “link to me”.

(4) If you accidentally link the wrong page, don’t worry, you can unlink the page as well.

(5) You can even link search results to other people, like your friends. Just search for a friend and link pages about them.

Here is a video demo on this feature:

Postscript: See our follow-up story, Bing Posts To Facebook Timeline If You Use New “Linked Pages”

Related Topics: Channel: Social | Microsoft: Bing | Microsoft: Bing Social Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Navin Poeran

    I think there is a privacy issue with this feature.

    It’s also showing the number of friends that I have on Facebook, even though that number of friends is set to private in my profile.

  • Navin Poeran

    Also I find it very amusing that by doing a web search on BING LINKED PAGES, is NOT returning the actual url, but only news items mentioning this subject.

  • russelljsmith

    Anyone got this working outside of the US, I’ve tried it here in New Zealand and I get a Facebook account when I try to link my accounts?

  • Nathaniel Bailey

    Yer only one BIG problem with this, bing aint got it working very well yet because they dont seem to have the resources for so many people to do it! Check out the message you get when you try to do it now lol:

    “Service temporarily unavailable

    We know you want to get back to creating links.
    Try this

    Refresh the page. If you get this message again, please check back soon.”

    I think bing has either messed something up or not set a side enough resources for people to do it, because they have likely had more people try to do this then they thought they would.

  • Irvan Sanjaya ♛

    Hi Search Engine Land,

    I’m your fans from Indonesia, I read this post and start to try with my facebook account and it works! but when I try to use my facebook fan page it doesn’t work :(
    Is the linked pages app doesn’t supported for facebook? sorry for my bad grammar.

    Kind Regards,
    Irvan Zhang

  • Jack Wilson

    This is not working. while i was trying this message shown
    “Service temporarily unavailable

    We know you want to get back to creating links.
    Try this

    Refresh the page. If you get this message again, please check back soon.”

    Its good idea but there should be privacy at the priority basis. I think it is in testing phase.

  • SarahT

    In the UK, it’s having trouble knowing it’s arse from it’s elbow.

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