At least according to the latest report from Experian Hitwise, that is. Google continues to hold 71.65% of search share, while Yahoo remained steady at 14%.

During June 2010, Bing rolled out a number of new features which garnered a fair amount of consumer and media attention, namely new Entertainment search features and a popular appearance on Stephen Colbert, but additionally Bing introduced deep content in search results, new Health features, Bing Social Search and also prompted iPhone users to change their default search engine to Bing. Potentially adding to the increase in June traffic as well, includes Bing’s special World Cup Visual Search galleries, among other soccer related features in Bing Maps. On the negative side, Bing also announced the demise of Cashback during 2010.

Nonetheless, Bing showed significant growth in its first full year, no doubt due in part to its aggressive marketing campaigns.

According to Hitwise, in June 2010 Bing has experienced triple digit growth in three main categories: Automotive (197%), Shopping (199%), Travel (196%) and 94% in Health since June 2009, when Bing officially launched.

(**This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.)

Meanwhile for year over year change in the same categories, Google is down 8% in Health, Travel only increased 4%, Automotive 9% and the biggest change was in the Shopping category at 13%.

Related Topics: Microsoft: Bing | Search Headlines | Stats: Hitwise | Stats: Popularity

About The Author: Elisabeth Osmeloski is the Executive Features Editor for Search Engine Land, responsible for managing all editorial content from guest contributors and regular articles from expert columnists. She also covers news relevant to the travel search industry and topics related to entertainment search. Follow her on Twitter @elisabethos. See more articles by Elisabeth Osmeloski