Bing Updates Autosuggest With News & Trending Queries

Bing’s autosuggest feature now provides more current suggestions as you type a query. Bing says that it’s added “breaking news and hot trending queries” into autosuggest, with updates being pushed out every 15 minutes.

So, for example, start typing “orange county” into Bing and the autosuggest feature will show a couple terms related to today’s extreme weather.


Bing hopes to improve some of the 45% of queries that it says “result in either a user conducting an immediate re-query, or abandoning the page altogether.”

But this is somewhat of a catch-up move, at least where Google is concerned. Do the same search on, and you’ll also get suggestions related to today’s weather.


Yahoo’s suggestions don’t take today’s news into account, however — even when you fully type “orange county.”


Related Topics: Channel: Consumer | Google: Web Search | Microsoft: Bing | Search Features: Query Refinement | Top News | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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